|Oregonian Paid Daily Circulation for September|
from Statement of Ownership reports
On October 1, 2013, the Oregonian went to a four day a week delivery of its print newspaper. It has not worked out well for paid circulation.
By September of 2014 its paid daily circulation had dropped to 163,635 almost 18% off its 2013 pre-four day delivery paid daily circulation of 203,051.
That pattern has continued into 2015. The September 2015 report published Friday on page A4 of the Oregonian shows that paid daily circulation has dropped another 19% in a year to 121,573.
That's almost a 45% loss in paid daily (Friday) print circulation in just three years from September 2012 to September 2015.
The Oregonian already was in a slide. From 2012 to 2013, the newspaper lost 7.7% in paid daily print circulation going from 219,997 to 203,051. But, the decrease has accelerated with four day delivery.
These figures do not include digital paid daily circulation, but up to the time the Alliance for Audited Media (AAM) stopped giving circulation figures, the Oregonian was not doing well on digital circulation. The September 2012 digital circulation figure was 17,323 out of a total AAM circulation figure of 228,599. (The AAM figure is almost 9,000 higher than the Statement of Ownership report cited above for 2012 because it used different metrics than Statement of Ownership information required by Federal law for any publication that uses the U.S. Postal Service special rates.)
Here are the September Statement of Ownership reports for the Oregonian from 2012 to 2015:
Friday print paid circulation:
2012 - 219,997
2013 - 203,051
2014 - 163,635
2015 - 121,573
Sunday print paid circulation:
2014 - 203,031
2015 - 167,458
Using AAM metrics here are Oregonian September daily circulation figures:
2000 - 348,468
2005 - 333,515
2010 - 239,071